decolonial by design: ONLINE COURSE
An expansive 'anti-racism' programme for brand, marketing and comms people who want to create with intention, shape new worlds, and lead with authenticity.
DECOLONIAL BY DESIGN
An expansive 'anti-racism' programme for experienced brand, marketing and comms professionals who want to create with intention, shape new worlds, and lead with authenticity.
AMPLIFY YOUR IMPACT
By using your work to share messages the world needs to hear.
If you’re a brand strategist, copywriter, journalist or marketer - are you aware of the incredible opportunity, power and responsibility you hold in this space and time?
You’re being called on to show up with more intentionality and play your part as a shaper of worlds. But with so much focus on unwritten rules regarding what's 'sayable' or not, our sense of creativity and authenticity can start to feel blocked. Which ironically prevents us from tapping into the power to make meaningful change.
With this in mind, our guidance around language, is an offering.
One that empowers rather than stiffles. Guidance rooted in traceable wisdom - and not simply attached to the ever-changing whims of our current social climate.
Decolonial by Design supports you, your organisation (and your clients) to unlock the restorative messages that you are uniquely positioned to share. It's about expanding your capacity for authentic creative expression, rather than stifling its potential.
Keep reading to find out how.
You’re being called on to show up with more intentionality and play your part as a shaper of worlds. But with so much focus on unwritten rules regarding what's 'sayable' or not, our sense of creativity and authenticity can start to feel blocked. Which ironically prevents us from tapping into the power to make meaningful change.
With this in mind, our guidance around language, is an offering.
One that empowers rather than stiffles. Guidance rooted in traceable wisdom - and not simply attached to the ever-changing whims of our current social climate.
Decolonial by Design supports you, your organisation (and your clients) to unlock the restorative messages that you are uniquely positioned to share. It's about expanding your capacity for authentic creative expression, rather than stifling its potential.
Keep reading to find out how.
amplify your impact
By using your work to share messages the world needs to hear.
first up,
What exactly is meant by decolonial?
Watch this short video
on the colonial history of branding for a real taste of what we’re talking about.
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DBD teaches
Symbolic Literacy,
to heal the harms of Symbolic Violence.
Symbolic violence refers to the subtle, often unconscious ways that social structures and systems perpetuate and reinforce inequalities and power imbalances through symbols, language, and cultural norms.
DBD unpacks the way that Symbolic Violence acts upon various groups, ideas and identities - from left-handedness, to neurodivergence and nature.
Crucially, we teach semiotics & symbolic literacy to support professionals like you to contribute to healing the harms of symbolic violence through the power of conscious creation.
DBD unpacks the way that Symbolic Violence acts upon various groups, ideas and identities - from left-handedness, to neurodivergence and nature.
Crucially, we teach semiotics & symbolic literacy to support professionals like you to contribute to healing the harms of symbolic violence through the power of conscious creation.
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DBD focuses on the core components that lay the foundation for systemic racism and other forms of oppression.
So instead of attempting to collect and include the unending branches of oppression – this course cuts straight to the root. You’ll have access to powerful provocations to reflect on, as you create and share your work.
It's creatives like you, who shape our world.
So this course is made for your unique skillset in mind.
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What's included?
The course is intentionally kept under three hours long, with bitesize lessons, in order to make the content digestible and easy to apply.
Want instant access?
Want instant access?
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3 Hours of Video
Made with creatives in mind.
The DBD Framework
For implementation.
Implementation Tasks
To get you started.
Participation
Certificate
For you and your clients.
What's new?
As of our latest update, we've added several new lessons, as well as lessons addressing the role that comms plays in enabling humanitarian issues such as the Genocide we are seeing in Palestine.
We've also added an extended module dedicated to Decolonising International Development, in support of our new open access resource Rethinking Comms.
For launch week, until Friday 8th March, you can purchase a seat at £225 instead of the usual £325, using the discount code: rethinkingcomms
We've also added an extended module dedicated to Decolonising International Development, in support of our new open access resource Rethinking Comms.
For launch week, until Friday 8th March, you can purchase a seat at £225 instead of the usual £325, using the discount code: rethinkingcomms
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Why this? Why now?
There’s this idea that when it comes to anti-racism education, you should take the initiative, select from a general group of resources and figure out how to apply the insights to your work. Worthwhile start? Sure. Especially for your personal Decolonial journey. But when you want to apply the insights to your area of expertise, specialisation is key.
If you were selling a property and needed to learn about the legal side, would you read a general legal book? Or a legal book that’s specifically about property sales?
Same when it comes to 'anti-racism'.
Start wide with a basic curriculum, yes. But when you find yourself wanting to effectively apply it to your field of expertise, this is an invitation to go deep.
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
So if you’re a teacher, learn about racism in education.
If you work in sport, learn about racism in sport.
If you’re a scientist, learn about scientific racism.
Yoga teacher? Learn about decolonizing wellness.
And if you’re working in branding & advertising, hello :)
So if you’re a teacher, learn about racism in education.
If you work in sport, learn about racism in sport.
If you’re a scientist, learn about scientific racism.
Yoga teacher? Learn about decolonizing wellness.
And if you’re working in branding & advertising, hello :)
first up,
Why do we say 'anti-racism'?
The reason we use the term 'anti-racism' (using inadverted commas) to describe our programme is two-fold:
1) We don't particularly love the term anti-racism - and our course encompasses so much more. But at the same time, we recognise that this language offers a more digestible reference point for our audience.
2) Parts of the course are offered through the lens of anti-racism, (anti-black-racism, to be precise). In doing so we unpack how and why anti-black-racism, along with anti -feminine-sexism, represent two of the most pervasive forms of oppression/dominance culture. And through this lens, we take powerful insights and apply them across the board to things like neurotype, climate damage and even anti-left-handedness.
Words that more accurately describe this work is non-supremist, non-dualistic, eco-feminist or decolonial.
Our tiny but mighty team.
We're currently a tag team collaborating with a tight network of talented thinkers and doers from across the world.
Najite Phoenix / Founder & Course Creator
Vikki Acland / Comms and Growth Manager
Meet the instructor
Najité Phoenix is Decolonial by Design’s founder and curriculum developer.
Find out more about what she brings to the programme below.
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credentials
Completed her MA in Brands, Communications and Culture before beginning a PhD in Critical Marketing.
Creativity
Background in arts activism, brand strategy, copywriting for change and spoken word.
commitment
Trained 300+ entrepreneurs to use storytelling for social good.
A little bit more.
With a background in Arts Activism and an MA in Brands, Communications and Culture, Najité has spent over a decade engrossed in decoloniality / anti-racist practice. From working with grassroots organizations to speaking and consulting for corporations and think tanks including the BBC, DEMOS, Birmingham MET College and more. Now as a part-time PhD researcher currently delving into decolonial branding – her commitment to sharing her work in the real world led to creating DBD. (The revolution won’t be academicized.)If we really want to shift our society, creatives like you need easy access to digestible insights – so you can powerfully apply them to your work. A more balanced and collaborative world where the doers run with the insights of thinkers… is where the future of change-making is at.
The Decolonial by Design course was absolutely fantastic. It covered so much, delving into complex issues - presented clearly with great visuals. It's such an extensive piece of work that I think should be utilised by advertising, branding and comms teams everywhere. I 100% recommend.
The DBD course is incredibly informative, engaging, easy to follow and reinforces why I want to decolonize the way I brand myself and market my services. I definitely recommend this course to anyone looking to decolonize the way they approach marketing and branding.
The Decolonial by Design Framework is brilliant. I love how the provocations ask critical/complex questions in a clear an concise way. It's really helped me to reflect on the work that I do with NGOs. I think it's crucial for all organisations and marcomms professionals out there.
ready to begin?
Choose your seats
Individual Seats
£325
This provides a single seat. We recommend this for individuals or for teams with under five people.
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Instant Access
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Personal Login
Team Seats
£1625
This option provides a team with up to ten seats. Each member will have the option to enrol individually.
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Instant Access
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Individual Logins
Agency Seats
£3250
This provides a team with up to twenty seats. Each member will have he option to enrol individually.
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Instant access
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Individual Login
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Team Leader Set-up
Frequently asked questions
What happens after I purchase?
You’ll receive a confirmation email and have immediate access to the course. If you purchased for a team you’ll also have immediate access but will receive an additional email providing an option to enrol your team members individually.
Do you recommend taking it individually or in one sitting as a team?
The course has been designed to be taken individually, enabling users to dip back into the course or framework as often as they like. If you are part of a team and opt to self-study you’re encouraged to feedback and discuss as a team. But if you would like to take it as part of a team one one sitting, that’s fine too.
We need more than 20 seats. Can you accommodate?
Sure, just drop an email to vikki@decolonialbydesign.co with your request and we’ll get you set up.
How long will I/we have access to the course?
You’ll have access to the course for as long as it exists. This includes all future updates at no extra cost.
Now here's the thing
Decoloniality is a long term commitment.
But you can apply a framework to your projects immediately.
|I’ve helped over 300 entrepreneurs and creatives achieve this in just one day.
Through offline workshops with live group challenges that proved they understood their stuff!
Are you ready for a similar shift?
But you can apply a framework to your projects immediately.
|I’ve helped over 300 entrepreneurs and creatives achieve this in just one day.
Through offline workshops with live group challenges that proved they understood their stuff!
Are you ready for a similar shift?
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